From inspiration to purchase, Walmart and Sam’s Club are shaping the future of retail, connecting with customers and members at every step.
从灵感到购买，沃尔玛和山姆会员店正在塑造零售业的未来，在每一步都与客户和会员建立联系。
Key Insights 关键见解
- Partnership will allow customers and members to complete purchases from Walmart directly within ChatGPT.
合作伙伴关系将允许客户和会员直接在 ChatGPT 中完成从沃尔玛的购买。 - Through AI-first shopping, the retail experience shifts from reactive to proactive as it learns, plans and predicts, helping customers anticipate their needs before they do.
通过人工智能优先的购物，零售体验在学习、计划和预测时从被动转变为主动，帮助客户在他们之前预测他们的需求。 - This partnership builds on the multiple ways Walmart and Sam’s Club are already using AI, like enhancing product catalogs, improving customer care resolution times and promoting AI literacy among associates.
这种合作伙伴关系建立在沃尔玛和山姆会员店已经使用人工智能的多种方式之上，例如增强产品目录、缩短客户服务解决时间以及提高员工的人工智能素养。
Walmart has announced a major partnership with OpenAI to create AI-first shopping experiences that transform how customers browse and buy, leveraging conversational AI like ChatGPT for a seamless, proactive, and personalized retail journey.
沃尔玛宣布与OpenAI达成重大合作，共同打造以人工智能为核心的购物体验，彻底改变顾客浏览和购买商品的方式。通过对话式人工智能（如ChatGPT），为顾客提供无缝、主动和个性化的零售之旅。
Key Features of the Partnership
Customers can now shop and check out directly through ChatGPT using an “Instant Checkout” feature, allowing them to ask for products or recommendations in natural language and complete purchases without leaving the chat.
合作的主要特点
顾客现在可以利用ChatGPT直接购物并结账，通过“即时结账”功能，用自然语言咨询商品或推荐，然后无需离开聊天窗口即可完成购买。
The experience moves beyond traditional search bars, adopting a multimedia, personalized, and context-aware interface powered by Walmart’s AI assistant, Sparky.
这种体验突破了传统的搜索栏，采用了由沃尔玛AI助手Sparky驱动的多媒体、个性化和情境感知的界面。
Members can build grocery lists or gift registries, check real-time product availability and pricing, and use Walmart+ benefits such as free delivery, all integrated within the chat.
会员可以在聊天窗口里创建购物清单或礼品登记册，查看实时商品库存与价格，并使用Walmart+的一系列福利，如免费送货。
Walmart’s AI-driven shopping, described as “agentic commerce,” shifts from reactive product retrieval to proactive learning, planning, and predicting customer needs, thereby enhancing convenience and personalization.
沃尔玛的人工智能购物体系，被称为“自主商务”，它由以往被动获取商品转向主动学习、规划和预测顾客需求，从而提升便利性和个性化体验。
The system will leverage Walmart’s extensive fulfillment network, providing same-day and next-day delivery options for member benefits.
该系统将利用沃尔玛庞大的物流网络，为会员提供当日或次日送达的服务选项。
Business Impact
Walmart and Sam’s Club are already using AI for catalog enhancement, fashion production timeline reductions (up to 18 weeks faster), streamlined customer service (up to 40% quicker), and company-wide AI literacy and training powered by OpenAI Certifications.
业务影响
沃尔玛和山姆会员店已在商品目录优化、服装生产周期缩短（最多可快18周）、客户服务效率提升（最多快40%），以及企业内部推广AI知识并通过OpenAI认证进行培训等方面应用了人工智能技术。
Walmart’s 240 million weekly customers, 10,500+ stores, and over 2.1 million global associates underline the scale and reach of this transformative initiative in retail AI.
沃尔玛每周有2.4亿顾客，超过10,500家门店，以及全球210多万员工，显示了此次零售业人工智能变革的规模和影响力。
Industry observers note Walmart’s partnership positions it ahead of competitors by tightly integrating generative AI into consumer-facing commerce, signaling a major leap from novelty to mainstream adoption.
行业观察人士指出，沃尔玛通过将生成式人工智能深度整合到面对消费者的商务中，使其领先于竞争对手，这标志着从新奇到主流应用的一大飞跃。
Strategic Vision
Doug McMillon, President and CEO of Walmart, described the shift toward a native AI experience as multi-media, personalized, and contextual, with the aim of making shopping easier, smarter, and more delightful. Sam Altman, CEO of OpenAI, stated the partnership is a significant step in helping people simplify everyday purchases with the power of AI.
战略愿景
沃尔玛总裁兼首席执行官Doug McMillon描述这种向原生人工智能体验转变为多媒体、个性化和情境化，目标是使购物更轻松、更智能、更愉快。OpenAI首席执行官Sam Altman表示，这一合作是利用人工智能帮助人们简化日常购物的重要步骤。
This collaboration will not just revolutionize digital shopping—it also sets a new benchmark for customer convenience, proactive recommendations, and frictionless commerce in the retail industry.
这项合作不仅将彻底革新数字化购物，还为零售业的客户便利性、主动推荐和无障碍交易树立了新标杆。
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